Effective Date: August 28, 2020

This Cookie Policy explains when and why cookies and similar tracking technologies are used by American Life Music Council, LLC ("ALMC," "we" or "us") and our partners on our websites, applications, advertisements and related services, including LIFEMUSICCARE.ORG and the mobile optimized versions of these sites and our Mobile Device Applications or "Apps" (we refer to these sites and Apps collectively as the "ALMC Sites"). We refer to the ALMC Sites, along with the information and services made available to you through the ALMC Sites, as the "Services."

Please refer to the ALMC Privacy Policy to learn more about the use of cookies and other tracking technologies on the ALMC Sites and how you can contact us for more information.


"Cookies" are small data files that are stored on the hard drive of the computer you use to view a website. Every computer that accesses a ALMC Site is assigned a different cookie by ALMC. Different Cookies serve different purposes:

Session cookies are specific to a particular visit and carry information as you view different pages within a ALMC Site. Session cookies expire and delete themselves automatically in a short period of time, e.g., when you leave the website or when you close your browser.

Persistent cookies enable us to recognize you when you visit a ALMC Site and remember your preferences. Persistent cookies are stored on your browser or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.

Third-party cookies are placed by someone other than ALMC, and may gather browsing activity across multiple websites and sessions. They are usually persistent cookies and are stored until you delete them or they expire based on the time period set in each third-party cookie.

"Web Beacons" are graphic image files embedded in a page of a website typically used to monitor activity on the page and send back to its home server (which can belong to the host site, a network advertiser or some other third party) information from your browser, such as the IP address, the URL of the page on which the Web Beacon is located, the type of browser that is accessing the site and the ID number of any cookies on your computer previously placed by that server.

"Application SDKs" are mobile application third-party software development kits that are embedded in mobile applications. These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.

Cookie on the APMC Sites

The cookies on the ALMC Sites are generally used for one of the following purposes:

Strictly necessary. These cookies are necessary for the ALMC Sites to function and are essential to access some areas of the ALMC Sites. For example, certain cookies enable us to identify registered members and ensure that they have access to content that is only available to registered members.

Important functionality. These cookies enable us to remember your preferences, such as your user name, language or the region you are in, and provide enhanced, more personalized features. They may also be used to provide services you have asked for, such as watching a video.

Performance and Analytics. These cookies enable us to analyze how visitors use the ALMC Sites and to monitor website performance. We use the information collected by these Cookies to improve the performance of the ALMC Sites and our Services.

Advertising. These cookies are used by ALMC and our advertisers to deliver advertisements on the ALMC Sites and third party sites that are more relevant to you and your interests based on your ALMC account information, content browsing activity and in some cases, other information about you that we or our advertisers may have obtained from other sources. Cookies may be used to limit the number of times you see a particular advertisement and to enable measurement of the effectiveness of the advertising campaign. Information collected through the use of cookies may be collected directly by ALMC, our partners or third party advertisers and their ad servers.

We use cookies and other tracking technologies to recognize individual users when they access the Services, remember user preferences, keep track of users’ access to and use of the Services, track whether our emails opened and whether links are clicked, ensure that the Services are functioning properly, analyze trends and to personalize the Services, including advertising on the ALMC Sites and on third party websites, so that it is relevant to individual user’s interests which may be inferred based on location, prior activity on the ALMC Sites and other information that ALMC or our partners may have about our users. When you use the Services, we also automatically collect information from your browser or mobile device such as your IP address or unique device identifier, browser information (including referring URL), your preferences and settings, cookies and information about the content you have viewed and actions taken (e.g., search queries, ad engagement, clicks and the associated dates and times). ALMC may also collect device-specific information when you install and use an App including your device model, operating system information, advertising ID (which is a unique, user-resettable identification number for advertising associated with a mobile device) and app version and usage information. When enabled by you, we collect precise location information provided by your mobile device, which you may disable through the device settings.

Third Party Cookies

Sponsors or advertisers on the ALMC Sites may use their own cookies or other tracking technologies in the banner advertisements and sponsored links and on the pages ("Brand Pages") on the ALMC Sites that consist solely of advertisements or other content from our advertisers. This advertiser content may also be served in emails, special promotions or newsletters we send you. Their advertisements may be displayed on the ALMC Sites or on other sites that you visit after you visit the ALMC Sites. Some advertisers use companies other than ALMC to serve their ads and to monitor users' responses to ads, and these ad servers may also collect information through the use of cookies on the ALMC Sites.

While we generally permit the use of these third party cookies on the assumption that they comply with our Advertising Policy and we assist our advertisers with the placement of cookies on Brand Pages, we do not control how third parties use cookies or how they manage the information they gather through the use of these technologies on the ALMC Sites and we may be unable to verify compliance with our Advertising Policy. To see how Google may use information collected through your use of Google's search services on the ALMC Sites visit https://www.google.com/policies/privacy/partners.

We work with third party ad networks to display advertising on the ALMC Sites and on third party sites. Our ad network vendors use technologies to collect information about your activities on the ALMC Sites and our flagship ALMC App to provide you cookie-based targeted advertising based upon your browsing activity and your interests. The specific providers we use are subject to change, however below is a list of some of our current ad network partners: Amazon, Linkedin, Google

Because your browser, App, or device communicates with these third parties respective servers, these companies can collect information, including your IP address, page header information, browser or device information, just as if you had requested their website or used their apps directly. These companies may collect information to deliver you customized ads on both the ALMC Sites and non-ALMC websites, applications, and services. In some situations, ALMC may interact with these companies outside of your browser or device, directly between our web servers. Many of these third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please review each company’s privacy policy to better understand the controls available to you. We encourage you to periodically review this Cookie Policy for the latest information on our ad network partners.

Your Choices

Before cookies are placed on your computer or device, you will be shown a banner requesting that you either accept or decline the placement of cookies. By accepting the placement of cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, decline the placement of cookies unless those cookies are strictly necessary.

In addition to the controls that We provide, most browser software can be set to reject cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" or "Settings" or "Preferences" section of your browser’s toolbar. If you reject our cookies, certain of the functions and conveniences of our websites may not work properly but you do not have to accept our cookies in order to productively use most features of our websites. It is important to note that in order to use the opt-out services described below, such as the Network Advertising Initiative and the TRUSTed Ads™ program, you must not reject all cookies because these opt-out procedures work by placing cookies on your browser that enable these opt-out procedures to function. The "opt-out cookies" are placed, for example, in order to help prevent the placement of Cookies used for the targeting of advertising.

Certain companies that serve ads allow you to prevent them from collecting data through the use of cookies. In order to do so, you must opt-out of such data collection with each individual site. You can also opt out of cookies for several ad servers by visiting the Network Advertising Initiative gateway opt-out site or by clicking here: https://preferences.truste.com/. This website will also allow you to review the privacy policies of these ad servers. You can find additional information and resources about how to opt out of advertising and related cookies by visiting the World Privacy Forum's Site. If you are located in the European Union (EU), you may also opt-out here.

In order to give you more control over your privacy choices ALMC has implemented a DAA (Digital Advertising Alliance) approved opt-out mechanism for interest-based advertising. At the bottom of every page of the ALMC Sites you will see an AdChoices logo (which looks like this: Ad Choices). In our general ALMC App you can find the AdChoices option in the “Settings” screen. By clicking on that logo on the ALMC Sites or following the instructions in the general ALMC App, you will be presented with a window that will identify all of the companies that ALMC uses to direct tailored advertisements to you, both on the ALMC Sites and general ALMC App as well as on third-party sites. If you would like to stop this tailored advertising from ALMC, you can manage these advertisements through the choices in that window. Please note that even if you opt-out of interest-based advertising, you will continue to receive generic advertisements through the Services. Please note that your choice to stop tailored advertising is specific to the browser or mobile device that you are using so if you make a choice to opt out from one computer or mobile device and you want your opt-out to apply to a different computer or mobile device as well please opt out from that computer or mobile device too. By clicking the + symbol next to the name of a vendor in that window you will get information about how and where that vendor assists us with the delivery of advertisements. The ALMC Sites do not respond to web browser "do not track" signals. This opt-out mechanism is also available in the general ALMC App for iOS and Android, as well as on our mobile optimized sites.

You may also control interest-based advertising on your mobile device by enabling the “Limit Ad Tracking” setting in your iOS device’s settings or “Opt out of Ads Personalization” in your Android device’s settings. This will not prevent you from seeing advertisements, but will limit the use of device advertising identifiers to personalize ads based on your interests. If you have questions about how to reject Cookies on your specific device please check with the device manufacturer.


ALMC reserves the right to change this Cookie Policy at any time and any changes will be effective upon being posted unless we advise otherwise. We encourage you to periodically review this Cookie Policy for the latest information about the use of cookies on the ALMC Site.


You can contact us with any questions or requests relating to this Cookies Policy by email at almc@lifemusiccare.org or by writing us at American Life Music Council, LLC . 3773 HOWARD HUGHES PKWY STE 500S, LAS VEGAS, NV, 89169-6014.




*American Life Music Council (ALMC) is an independent research and reporting coalition dedicated to furthering complementary and alternative uses of music in mental health care treatment for persons and families coping with serious illness. This Site is intended to provide users with general information. All content found on the lifemusiccare.org Website including: text, images, audio, or other formats were created for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read or obtained on this Website. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately. ALMC does not recommend or endorse any specific tests, physicians, products, procedures, providers, opinions, or other information that may be mentioned on this website or any other resource this website may link to. Reliance on any information provided by lifemusiccare.org, ALMC employees, affiliates or contractors is solely at your own risk. The Site may contain informational health or medical related materials or discussions regarding sexually explicit disease states and/or explicit content not suitable for children and parental advisory is suggested. If you find these materials offensive, you may not want to use or link to our Site. The Site and its Contents are provided on an "as is" basis. Links to educational content not created by ALMC are taken at your own risk. ALMC is not responsible for the claims of external websites and education companies. While ALMC provides free unlimited piano music listening to the general public, data usage costs may occur from whatever internet service provider the listener is using to connect to the internet which ALMC does not participate in. It is not the intention of ALMC to provide specific medical advice but rather to provide users with information to better understand options. Specific medical advice or music therapy will not be provided and ALMC urges you to consult with a qualified physician for answers to your personal questions. Read Additional Information.


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